Friday, March 14, 2008

SK Wyverns's sportsmarketing.



No! Bulldog! Yes! Balldog!

Take a look at the word “sportainment(it is a word which is combination of “sports” and “entertainment”)”! In pro baseball, simply fan is just not observer. As the head of a baseball stadium, they are only seeing, but moving on the ground.
Let’s see one of the examples of sports marketing that produces not only pleasure of watching the game, but also pleasure of participating the game. In recent days, the game ‘baseball’ is not just sports that audiences watch the players compete in the game, but audiences also can participate some parts of the game by putting some active elements, and they can actually ‘enjoy’ the game.
This is not an element of marketing which makes baseball a tool of salaries of company, showing the bad side of baseball, but is an element that can produce new excitement to the audience, and can upgrade the standard of ‘true baseball.’
Therefore, at this point of view, dog marketing of SK Wyverns will be very expected. If the dog who named ‘ball dog’ not ‘ bulldog’ is trained by raiser, ‘ball dog’ bring a ball to chief referee when ball is no there and encourage player, coaching staff and fan and so on. Though ‘ball dog’ is only looked down, dog is orientally familiarity and lovely pet. Therefore every movement of the ‘ball dog’ will be issuing. Go forth into the long term, these situation are justly interested by non person who don’t like baseball and clearly connected earnings.


Student ID#: 20300489 - Entry1

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