Bend over backward recent international motor shows, the exhibitors at the Busan show seem to be focusing on luxury vehicles more than the environment. This trend could partly be explained by the fact that, with the exception of Hyundai Motor Co., Korean carmakers have little to show for in the area. But foreign carmakers taking part in the event are also downplaying the green theme that has dominated other shows.
Hyundai Motor Co.'s display at the biannual event has the largest number of cars, and the company is the one of the few carmakers to exhibit eco-friendly cars.
Kia Motors has been placing increasing emphasis on design recently, and that is evident here.
GM Daewoo, Winstorm Maxx is the latest trim level to be added to the SUV Winstorm and comes with a 2-liter turbocharger diesel injection engine that puts out 150 brake horsepower.
As with Renault Samsung, Ssangyong Motor is not showcasing any new vehicles or concept cars. The focus of Ssangyong Motor's booth is on the luxury sedan Chairman which was launched earlier this year.
At this year's show, 14 foreign auto brands from across the world are showing their latest vehicles.
One theme of this shows is looking at Korea's status conscious society. Although some might see this as a modern trend, social status has deep ties linked to the past. In fact, Korean society during the Choson Dynasty was highly stratified and hierarchical. In today's society cars have become a strong status marker. This article notes the recent trend. For example, men in similar dark suits, white shirts etc. Cars are one of the few signs of distinction and achievement.Luxury cars, local retailers say, are enjoying brisk sales lately, which are pushing up the high-end market to new heights.Why the splurge? Cars not only make a fashion statement, but a status statement, I think.
Source : Choi He-suk, Busan Motor Show highlights luxury cars, The Korea Herald, May 5 2008.
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Hyundai Motor Co.'s display at the biannual event has the largest number of cars, and the company is the one of the few carmakers to exhibit eco-friendly cars.
Kia Motors has been placing increasing emphasis on design recently, and that is evident here.
GM Daewoo, Winstorm Maxx is the latest trim level to be added to the SUV Winstorm and comes with a 2-liter turbocharger diesel injection engine that puts out 150 brake horsepower.
As with Renault Samsung, Ssangyong Motor is not showcasing any new vehicles or concept cars. The focus of Ssangyong Motor's booth is on the luxury sedan Chairman which was launched earlier this year.
At this year's show, 14 foreign auto brands from across the world are showing their latest vehicles.
One theme of this shows is looking at Korea's status conscious society. Although some might see this as a modern trend, social status has deep ties linked to the past. In fact, Korean society during the Choson Dynasty was highly stratified and hierarchical. In today's society cars have become a strong status marker. This article notes the recent trend. For example, men in similar dark suits, white shirts etc. Cars are one of the few signs of distinction and achievement.Luxury cars, local retailers say, are enjoying brisk sales lately, which are pushing up the high-end market to new heights.Why the splurge? Cars not only make a fashion statement, but a status statement, I think.
Source : Choi He-suk, Busan Motor Show highlights luxury cars, The Korea Herald, May 5 2008.
Student # 20300489 Entry_9
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