Fans like to watch games by experiencing more than 5 senses of human nature which includes visibility and hearing, and the marketing that satisfies such fans is called Place Marketing. In relating to this, many baseball clubs wish to increase profitability out of this strategy. However, due to most of clubs’ poor infrastructure, they are eyeing towards the marketing strategy of SK that has the newest stadium infrastructure. But, many old stadiums in the Major Leagues also have competitiveness. Built in 1962, the LA Dodgers Stadium has specialized in food and came up with a product called “Dodger’s Dogs”, which now became a special product of the stadium. New York Yankees, which has an 85-year history, have a Monument Park to recognize legendary outfielders. The “Dodger’s Dogs” and the Monument Park at the Yankees Stadium are two of the successful distinguished products that differentiate them from others. Let’s go back to the Korean stadiums. Many district stadiums are just considering building a playground for kids and having just one convenient store at the stadium makes me really worry. There is no significant product of a stadium. It is pretty obvious that in such conditions, fans would not think stadiums as a place to go and enjoy. It is understandable that because many stadiums are owned by the city or province, clubs have many restrictions in marketing. The more a stadium is in a bad condition, the more money it’ll cost to build commodities. However, the problem is the willingness of the clubs to improve stadiums. It is fundamentally important to enhance the infrastructure of the stadium if they want to provide the best service to the fans. I feel that it is somewhat relatively late for the SK to come up with their marketing strategy. But, it is good that they have perceived their lack of service. I strongly hope that “Sportaiment 2.0,” which aims to draw 5 million fans to the stadium, would be the new paradigm of the Korean Baseball.
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