Royal Marketing!!

There are seven ways of high-class marketing. 1. Learn from renowned brands 2. Wrap up with full of cultural odor 3. Segment and put customers into one 4. Hold events of experiencing high-quality products 5. Always impress customers 6. Frequently link up with mass media that they use 7. Partner with other brands. By having a mind “if it is possible to satisfy relatively picky Korean rich people, then it is also possible to satisfy other rich people around the world,” it is worth of targeting using high-class marketing new rich people from countries like China, Middle East, or Russia. If such high-class marketing is successful, then it is possible to have good sales and be less influenced by inflation due to set high-class customers. (In reality, during IMF, there were several renowned brands that had good sales.) Also, different from normal customers who are influenced by cost changes, there would be less cost flexibility. Most of high-quality products have high cost margins. However, high-class marketing does not end with just selling and buying. Many customers bring their friends and colleagues to join them in buying which is greatly effective in making the brand possible to persist fashion trend and improve the brand image. I believe that due to such reasons, high-class marketing is highly attractive. It is just not widespread yet due to lack of social recognition and so on, there would be no reason for a firm to not input such high money-making and brand system to their marketing strategy.

Source : http://www.kbizweek.com/cp/view.asp?vol_no=644&art_no=45&sec_cd=1001

student # 20300489 Entry 6