Lotte opened the virtual supermarket on online, www.LotteiMall.com. Lotte Shopping Co. said the customers can now be conveniently shopping by a click of a mouse. Online outlet helps the customers to save their gasoline cost and reduce pressures due to soaring food costs because of global inflationary. Lotte Super, which has a distribution network across the whole country, will officially open on June 9 at 4 p.m. They will offer free home delivery services on all purchases without having to spend a minimum. They are willing to deliver even for the purchase of one bottle of water. Purchases made by 4 p.m. each day will be delivered before 8 p.m. the same day. There are 89 Lotte Super stores nationwide and they will offer the same products and prices as the offline outlet. They expect the addition of online Lotte Super since the number of online shoppers is growing. They also hope that virtual mall will become an effectively interconnected and all encompassing on and off line distribution channel.
Opinion.
Lotte Group is Korea's largest department store chain, which is the country's only retailer to have all major distribution channels like home shopping, department store, hypermarket, discount supermarket, and internet mall under Lotte. The benefits to have all distribution channels are creating synergy between its major retail lines including department store, home shopping, online shopping, and discount super store, placing Lotte Shopping in a unique position in the local online market. I might use online grocery but not often because I am not sure about the freshness of food. I like to shop other products, which do not affect by the temperature or date. It is certainly convenient to customers but they also have to have the solutions for problems that I mentioned before.
Lotte Group is Korea's largest department store chain, which is the country's only retailer to have all major distribution channels like home shopping, department store, hypermarket, discount supermarket, and internet mall under Lotte. The benefits to have all distribution channels are creating synergy between its major retail lines including department store, home shopping, online shopping, and discount super store, placing Lotte Shopping in a unique position in the local online market. I might use online grocery but not often because I am not sure about the freshness of food. I like to shop other products, which do not affect by the temperature or date. It is certainly convenient to customers but they also have to have the solutions for problems that I mentioned before.
Lotte Internet mall to open Supermarket
By Yoo Soh-jung
2008.06.07
2008.06.07
The Korea Herald
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