Euro 2008 has kicked off and it is really beginning to be a big hit worldwide. The 3rd most watched sporting event, next to Summer Olympics and World Cup, over 8 billion people is estimated to watch the games. The event is held between June 7 and June 29, and over 100 million people are expected to visit the website, and its impact on UEFA’s (Union of European Football Association) 52 members across Europe could top 2.15 billion dollars. This includes the tourism revenue for the hosting nations, Switzerland and Austria, multi-million dollars TV licensing agreements, and increased food and beverage sales as fans go to bars and restaurants in support of their home teams. One analysts predicted that it will bring about 358 million dollars to the Switzerland economy. In Austria also, fans staying overnights and spending money would contribute tremendously to its economy. Sponsors will also benefit a lot for they’ll show their brand names worldwide on TV or on field. Through this event, Europe’s economy will generally benefit a lot. It is because many companies will invest money and gambling organizations will bet the winning teams for each game.
I know that Hyundai-Kia Automotive is one of the leading sponsors in this event. I think Hyundai-Kia has really grasped the chance to flourish and input a strong brand image worldwide. As mentioned above, Euro soccer event is one of the most famous sporting events in the world. Many people watch on the pitch or on TV and many firms will invest money to gain something out of it. If actively taking part in this kind of event by distributing players with transportation and putting its brand name across the stadium and on TV will let people experience and see the product and brand name. This way, later, after the event, the product and the name of the brand will be put into the people’s minds, subconsciously looking for that brand.
I know that Hyundai-Kia Automotive is one of the leading sponsors in this event. I think Hyundai-Kia has really grasped the chance to flourish and input a strong brand image worldwide. As mentioned above, Euro soccer event is one of the most famous sporting events in the world. Many people watch on the pitch or on TV and many firms will invest money to gain something out of it. If actively taking part in this kind of event by distributing players with transportation and putting its brand name across the stadium and on TV will let people experience and see the product and brand name. This way, later, after the event, the product and the name of the brand will be put into the people’s minds, subconsciously looking for that brand.
Studetn ID#: 20400542 - Entry# 13
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