Reventon
Reventon is the car that you can not easily meet. Reventon is made by Lamborghini in Italia and produced only 20. This is based on Lamborghini’s Murcielago LP640 and got the idea of the design from F-22 fighter jet. It has 650 horse power and maximum speed of 340km/m. Reventon is named from a bullfight. The meaning of Reventon is 'a fighting bull which killed a bullfighter'. Lamborghini even tried a race that Reventon versus 'Tornado' which is a fighter jet, however, Reventon lost by a close call. Reventon was introduced at Frankfurt Motor show in Germany and all of 20 were sold in 4 days, even though car price is about $1.5 million dollars. Right now, the price of Reventon is higher in used car market because it got 40% premium since supply is rare.
Opinion
As you can see the description of Reventon, Reventon is not for everyone. This car is only for the customers who are rich, like manly and speed, and visit the motor show. Although it is not cheap, Lamborghini focused on the target people and set the high price. Their strategies have leaded the big success. They tried to show the manly factors and speed by promoting the race and the name. I believe that name describes the power of the car. It also describes that the car beat the master 'F-22 fighter jet' since the idea of the design from F-22. I believe that Lamborghini set the right target customer and satisfied the customers.
Sources: - $1.5M car you can't have, Fortune
Opinion
As you can see the description of Reventon, Reventon is not for everyone. This car is only for the customers who are rich, like manly and speed, and visit the motor show. Although it is not cheap, Lamborghini focused on the target people and set the high price. Their strategies have leaded the big success. They tried to show the manly factors and speed by promoting the race and the name. I believe that name describes the power of the car. It also describes that the car beat the master 'F-22 fighter jet' since the idea of the design from F-22. I believe that Lamborghini set the right target customer and satisfied the customers.
Sources: - $1.5M car you can't have, Fortune
- 2oo7 Lamboghini Reventon, Naver blog
Student #: 2040052 - Entry 4
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